Course details
overview:
The UAE Certified Marketing Innovation Specialist course is designed for marketers who are ready to lead digital transformation. this This course covers the latest trends and innovations The world of marketing: metaverse marketing, AI-driven personalization, cultural intelligence, and more.
of Curriculum provides practical knowledge on predictive analytics, hyper-personalizationautomated marketing workflows. With real-world projects, hands-on experience in our digital innovation lab, and expert guidance from the UAE’s top marketers, this Stay ahead of the curve with marketing certification courses In an ever-evolving digital environment. The course also focuses on understanding the cultural dynamics of the UAE in order to develop responsible and effective marketing strategies.
Importance of training programs
- Stay ahead of trends: This course covers emerging marketing strategies such as metaverse marketing, AI, and hyper-personalization to ensure you’re prepared for future trends.
- UAE-specific insights: Learn about the cultural nuances of UAE consumers and how to build marketing strategies that align with local values ​​and preferences.
- Focus on AI and Automation: This program will prepare you for the future of digital marketing with an emphasis on the use of AI for predictive analytics, content creation, and marketing automation.
Benefits of the course
- Gain expertise in immersive marketing methods such as AR/VR, gamification, and voice search optimization.
- Master social commerce and influencer marketing strategies customized for the UAE market.
- Learn how to build and manage your brand community and leverage micro-influencers to drive engagement.
- Build trust in the digital space by understanding data privacy and ethical marketing practices.
- Collaborate with UAE brands and participate in hands-on projects and hackathons in the Digital Innovation Lab.
- Create a professional portfolio that showcases your skills and instantly presents it to employers and clients.
- Receive constructive feedback and career support from top digital marketing experts in the UAE.
- Add value to your career and earn a marketing certification that proves your innovative marketing skills.
course module
Module 1: The future of digital marketing in the UAE
- Trend forecasting: Identifying and analyzing emerging digital trends specific to the UAE (metaverse marketing, AI-driven personalization, etc.)
- Cultural intelligence in the digital age: A deep dive into the UAE’s cultural nuances and how they impact your digital strategy
- Ethical considerations: data privacy, responsible use of AI, and building trust in the UAE digital space
Module 2: Marketing with advanced data and AI
- Predictive analytics: Use AI and machine learning to predict consumer behavior and optimize campaigns.
- Personalization at scale: Implementing hyper-personalized marketing strategies using AI-driven tools
- Automated marketing workflows: Building advanced automation systems for your customer journey
- Data visualization and storytelling: Effectively communicate complex data insights
- AI-driven content creation
Module 3: Immersive and Experiential Marketing
- Metaverse Marketing: Explore opportunities and strategies for virtual and augmented reality experiences. (discuss brand examples)
- Interactive content creation: Understand the use of AR, VR, gamification, and CGI creatives for better user experiences.
- Voice search optimization: Adapt your content and strategy to voice-activated devices
- Experiential marketing in the digital realm: creating memorable online experiences
- How to prepare your web to sustain online marketing
Module 4: Advanced Social Commerce and Influencer Strategies
- Live Commerce and Social Selling: Master Strategies to Drive Sales via Social Commerce
- Micro-influencer marketing: Build authentic relationships with niche influencers in the UAE
- Build a brand community: Cultivate an engaged and loyal online community
- Social listening and sentiment analysis: Monitor and respond to social media conversations
- Leverage short-form videos for maximum impact
- The importance of linguistic content marketing in building online communities
Module 5: Digital Marketing Innovation Lab
- Hackathon-style project: Participants work together in teams to develop innovative digital marketing strategies for real-world UAE brands.
- Pitching and Presentations: Participants learn how to effectively communicate their ideas and strategies
- Industry Expert Feedback: Receive constructive criticism and guidance from leading digital marketers in the UAE.
- Build a professional portfolio
- Networking and building connections
Why rely on learner’s points?
- Industry expertise: Learn from the UAE’s top digital marketers with extensive experience leading innovative marketing strategies.
- Comprehensive curriculum: This course covers the latest trends in marketing, from AI to social commerce, ensuring a comprehensive education.
- Work experience: Gain real-world experience through projects, hackathons, and building a strong portfolio.
- certification: Earning an accredited marketing certification will strengthen your qualifications and help you stand out in a competitive market.
- Networking opportunities: Connect with professionals and industry experts to help you build relationships that advance your career.
Customer testimonials
Dana Al Thamer, Innovation and Strategy Lead
“This course challenged me to rethink everything I knew about digital marketing. From AI tools to immersive strategies, it was exactly what I needed to gain an edge in my field.”
Yasir Al Rushd, Senior Brand Manager
“The module on cultural intelligence was innovative and I am now creating campaigns that resonate with local audiences while integrating cutting-edge information.
Updated on June 17, 2025
About Learners Point Training Institute
Empowering professionals for the UAE’s dynamic future
Learners Point Academy is a leading provider of professional training and development solutions, dedicated to providing individuals and organizations across the UAE with the skills and knowledge they need to succeed in today’s competitive environment.
Commitment to excellence
We offer a diverse and comprehensive range of training solutions, with a particular focus on: IT, Cybersecurity, Management and logisticsin addition to other key sectors:
- Business and leadership: Develop your strategic thinking and management skills to lead with confidence.
- Finance and accounting: Master financial analysis and reporting for sound decision making.
- human resources: Optimize talent acquisition and foster a vibrant workplace culture.
- Soft skills and personal development: Strengthen your communication and leadership skills for personal and professional growth.
- Supply chain management: Streamline operations and efficiently deliver products and services.
- Quality control: Drive process improvements and achieve superior customer satisfaction.
our approach
At Learners Point Academy, we believe in a learner-centered approach that combines theoretical knowledge with practical application. Expert instructors selected from industry leaders provide personalized instruction and support to ensure optimal learning outcomes.
Customized learning options
We understand that professionals have diverse learning needs and schedules.
Therefore, we offer a variety of shipping methods.
- Classroom training: Take advantage of face-to-face interactions and networking opportunities at state-of-the-art facilities located across the UAE.
- Live online training: Learners from across the UAE and MENA region can participate in engaging virtual classes that interact in real-time.
- In-house training: We customize training programs to suit your organization’s specific needs and deliver them at your preferred location within the UAE.
empower your success
Learners Point Academy helps you achieve your professional goals and accelerate your organization’s success. Contact us today to explore our extensive course catalog and embark on an innovative learning journey!