Course details
overview
In the competitive facilities management (FM) and project management (PM) industry, a strong brand and strategic positioning are essential for customer trust and long-term success in order to differentiate yourself in the marketplace. This course provides professionals with the knowledge and tools to effectively define brand building and positioning to attract and retain clients. Through interactive discussions and real-world case studies, participants will learn how to develop a compelling brand story, align brand strategy with business goals, and establish a strong market presence in the FM and PM industry.
the purpose
By the end of this course, participants will be able to:
Define core principles of branding and positioning specific to the FM and PM industry.
Create a consistent brand narrative that resonates with stakeholders, clients, and partners.
Align brand strategy with overall business objectives and corporate communications plans.
Develop market differentiation strategies and strengthen your competitiveness.
Establish a strong brand identity through messaging visuals and service delivery.
Leverage digital marketing and content strategies to increase brand awareness.
Who should participate?
Managers and executives in the FM and PM industry
Marketing and branding experts
corporate communication manager
Business development and sales team
Professionals looking to strengthen their brand positioning strategy
Course outline
Day 1: Branding and positioning basics
Understanding branding in the FM and PM industry
The role of brand positioning in business success
Identify brand value and unique selling proposition
Day 2: Create a strong brand narrative
Define key brand messages for different audiences
Storytelling techniques for building compelling brands
Ensure brand consistency across all communication channels
Day 3: Align your branding and business strategy
Integrate branding into your corporate communications plan
Establish brand credibility and industry authority
Manage your brand reputation and perception in the market
Day 4: Market differentiation and competitive positioning
Analyze competitors and industry trends
Differentiation through superior service and innovation
Measuring brand influence and adjusting positioning strategy
Day 5: Branding practices and long-term brand growth
Executing branding strategies for sustainable growth
Leveraging digital marketing content and social media
Case Study: Examining the Branding Strategy of a Successful FM or PM Business
Updated on May 15, 2025
About London Training for Excellence
Empowering professionals for over 10 years
London Training for Excellence is a leading provider of professional development programs established in 2013. For more than 11 years, we’ve been focused on providing individuals and organizations with the skills and knowledge they need to excel in today’s evolving business environment.
wide range of expertise
We offer comprehensive training solutions across a variety of industries, including:
- Artificial intelligence (AI): Stay ahead of the curve with cutting-edge training in AI applications, machine learning, and data analytics.
- Administrator contact information: Learn best practices for building and nurturing relationships, managing communication workflows, and leveraging technology to optimize your outreach efforts.
- engineering: Enhance your technical expertise and stay abreast of the latest advances in various engineering fields.
- Finance and legal: Gain a deep understanding of financial concepts, legal frameworks, and compliance requirements.
- human resources: Handle complex HR tasks, from recruiting and onboarding to employee relations and performance management.
- Leadership and management: Develop leadership skills, communication techniques, and team-building strategies.
- logistics: Optimize supply chain operations and ensure efficient delivery of goods and services.
- Marketing and sales: Develop effective marketing strategies, hone your sales skills, and drive business growth.
- Oil and gas: Acquire specialized knowledge and skills related to the oil and gas industry.
- project management: Learn project planning, execution, and delivery techniques to ensure successful project outcomes.
our approach
At London Training for Excellence, we believe in delivering high quality, interactive training programs that cater to a variety of learning styles. Our experienced instructors are industry experts who combine theoretical knowledge with practical application.
flexible learning solution
We understand that busy professionals need flexible learning options. We offer a variety of shipping methods to suit your needs, including:
- Face-to-face training: Provides more significant face-to-face interactions. In a classroom environment, attendees can connect in real time. In-person training also provides more opportunities for group activities and interactive projects.
- Online course: Our comprehensive online courses allow you to learn from the comfort of your work environment.
- In-house training: We tailor training programs specifically to your organization’s needs and deliver them on-site for maximum effectiveness and employee convenience.
investing in success
By investing in training and development with London Training for Excellence, you will gain the knowledge and skills you need to achieve your professional goals and contribute to the success of your organization.
Contact us now
London Training for Excellence can help you realize your full potential and drive positive organizational change. Contact us today to discuss your training needs and explore ways to empower your employees for the future.